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Research papers

Could I just ask you a few questions as you have sex on this park bench?

This presentation describes the approach and findings of a qualitative research study conducted in the United Kingdom on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is...

Catalogue: Congress 2009: Leading The Way
Authors: Anna Thomas, Rupal Mathur
September 22, 2009
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Citation

Thomas and Mathur (2009a, September 22). Could I just ask you a few questions as you have sex on this park bench?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/could-i-just-ask-you-a-few-questions-as-you-have-sex-on-this-park-bench-


Research papers

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009
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Citation

Ellis, Xu and Fine (2009a, April 07). Research methodologies in China. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-methodologies-in-china


Research papers

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: James Parsons
Company: Flamingo
April 7, 2009
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Citation

Parsons, J. (2009a, April 07). Lipstick on a pig. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/lipstick-on-a-pig


Research papers

Circling the square

The presentation demonstrates how qualitative research can unearth consumer insights and convert them into actionable recommendations. The case study presented illustrates the manner in which consumer insights have been translated and activated in...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Crystal Nathan, Johanna Campbell
Company: Nielsen
February 11, 2009
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Citation

Nathan and Campbell (2009a, February 11). Circling the square. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/circling-the-square


Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008
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Citation

Staig and Tomlins (2008a, November 20). Technography/ethnography in the real world. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/technography-ethnography-in-the-real-world


Research papers

Do we need pragmatic polymaths to boost the qualitative research industry?

The qualitative research environment is rapidly changing. With a focus on foresight and innovation, marketers are realizing the importance of qualitative research and demanding more creative and actionable insights. Further, a wider range of...

Catalogue: Qualitative 2008: Consumer Choice
Author: Vivek Banerji
Company: McKinsey & Company
November 20, 2008
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Citation

Banerji, V. (2008a, November 20). Do we need pragmatic polymaths to boost the qualitative research industry?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/do-we-need-pragmatic-polymaths-to-boost-the-qualitative-research-industry-


Magazines

Research World (November 2008)

The world around us seems to be in meltdown. While banks collapse and the credit markets freeze up. governments are scrambling to avert a replay of the 1930s. In the centre of the storm, middle classes around the world shiver and wonder what the...

Catalogue: Research World 2008
Author: ESOMAR B.V.
November 1, 2008
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Citation

B.V., E. (2008a, November 01). Research World (November 2008). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-november-2008-


Research papers

Cyber quali

With the advance of globalization and the new demands imposed by the reality of the 21st Century, the search for new routes for the development of Market Research has become imperative, and the opportunity to conduct online research has been one of...

Catalogue: Latin America 2008
Author: Diva Maria Tammaro de Oliveira
May 13, 2008
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Citation

de Oliveira, D. T. (2008a, May 13). Cyber quali. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/cyber-quali


Research papers

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007
Authors: Anjul Sharma, Gareth Pugh
Company: Ipsos MRBI
November 12, 2007
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Citation

Sharma and Pugh (2007a, November 12). Serpents with tails in their mouths. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/serpents-with-tails-in-their-mouths